By Sara Calabro When Matt Hale learned about the results people were getting from acupuncture, his business instinct kicked in. As a founding member of the management team at The Joint Chiropractic, a network of more than 370 chiropractic franchise locations, Hale knows a thing or two about bringing wellness to the masses. In acupuncture, he saw an opportunity to enter what he considers to be an underserved market. Hale, along with co-founder Stephen Gubernick, a chiropractor who’s certified in acupuncture, recently launched Modern Acupuncture, the first acupuncture franchise. Modern Acupuncture clinics will offer 30-minute community-style treatments by licensed acupuncturists. Walk-ins are welcome for $59, but the better deal is the $69 monthly membership, which gets you two sessions a month and a discount on any additional sessions. The first Modern Acupuncture clinic is now open in Scottsdale, Arizona, and the company is projecting 150 locations by 2020. I caught up with Hale about the creation of Modern Acupuncture, how it differs from the current acupuncture model, and his vision for improving access to acupuncture.
By Sara Calabro Leslie Smith, MD, is a Western-trained physician who prefers acupuncture needles to scalpels and herbs to pharmaceuticals. At her busy practice in Chicago, she rarely prescribes medications, relying instead on gentler modalities from Asian medicine as well as osteopathic release techniques and nutritional counseling. She also teaches courses on acupuncture, and on complementary and alternative medicine, to medical students at the University of Illinois Chicago College of Medicine. She serves on the board of the American Academy of Medical Acupuncture. After watching Smith’s talk at the Integrate Chicago conference, I became interested in what led this highly trained physician—in addition to her medical degree, she holds masters degrees in physiology and biophysics, and medical education and leadership—to immerse herself in the world of acupuncture. Here, we talk about her journey, from an aspiring surgeon since the age of four to an acupuncturist at the forefront of modern holistic medicine.
By Sara Calabro Go ahead and read that headline again. 50 Ironman triathlons in 50 days in 50 states. There are no typos there. James Lawrence, who goes by the nickname Iron Cowboy, actually did that last summer. And he used acupuncture to help fuel his journey. The Iron Cowboy’s 50.50.50 has been documented by numerous media outlets. It’s worth a Google search to understand the magnitude of what he endured to break his own world record of consecutive Ironman races and raise money for the child-obesity epidemic. A lesser covered aspect of the Iron Cowboy’s great adventure is his use of acupuncture. Specifically, he received laser-acupuncture treatments several times a week leading up to and during the 50.50.50. I recently caught up with the Iron Cowboy about how his consistent acupuncture regimen helped him achieve an unfathomably impressive feat.
By Sara Calabro Airstreams are going mainstream. Foodies are flocking to them for award-winning meals. Minimalists are ditching their houses to live in them. Hip retirees are packing them up and heading cross-country. And in Durham, North Carolina, acupuncturist Christina Fish has made an Airstream the home of her acupuncture practice, Silver Current Acupuncture. Earlier this summer, Fish’s clinic was featured in an AcuTake article about acupuncture spaces. Readers, overwhelmingly, responded with comments—all favorable—about Fish’s acupuncture Airstream. We recently caught up with Fish to learn a little more about her stylish practice space.
By Sara Calabro If chefs can do it, why not acupuncturists? Boulder, Colorado-based acupuncturist Noah Goldstein, who is about to launch a food-cart-inspired acupuncture bus, believes they can. Goldstein’s Bus, currently being renovated and scheduled to open in early April, will be a self-contained, mobile acupuncture practice. The Bus will be parked at various locations around the Boulder area, helping to spread awareness and improve accessibility of acupuncture. Treatments will be offered on a sliding scale. AcuTake recently spoke with Goldstein about his idea for The Acupuncture Bus and what he hopes it can accomplish.
By Sara Calabro My Google Alerts are set up to notify me every time a mainstream media outlet mentions acupuncture. For the past two weeks, I’ve been getting pinged more often than usual. That’s because on March 24—brace yourselves—Kim Kardashian got acupuncture and Instagramed a picture of her face full of needles! Of course, no one cares about this nearly as much as the media would have us believe. However, when celebrities publicize their use of acupuncture, it generates a lot of new interest and questions about acupuncture—and that’s something we do care about. So, why did Kim Kardashian have so many needles stuck in her face?
By Sara Calabro Before she became an acupuncturist, Becca Seitz was an expert in five languages (not including English). Upon realizing she didn’t want to spend her life as a translator, Seitz gave up Russian, German, Spanish, French and Arabic to learn the language of animals. She changed her major to pre-veterinary medicine and started volunteering at a Humane Society. She loved both, but around this time, while lying on the table at her own acupuncture appointment, her acupuncturist said, “Don’t forget about acupuncture for pets.” It was a lightbulb moment that led to Seitz choosing acupuncture school over vet school.
By Sara Calabro Amy Acuff, a standout high jumper who is gearing up to participate in her fifth Olympics, is also an acupuncturist. She became interested in helping others with acupuncture after her own treatments helped keep her healthy while competing in such an injury-prone event. At 36—and just two years after giving birth to her daughter—Acuff is at the top of her game. She is being considered a viable competitor for gold in London after an impressive performance at the Track & Field Olympic Trials last month. Acuff balances motherhood, Olympic training and her acupuncture practice in Austin, TX. Before heading to London, she made time for a quick chat with AcuTake.
By Sara Calabro Jeya Aerenson, an acupuncturist in Eugene, Oregon, really wanted to learn Spanish. Now, the Mexican people who helped her achieve this goal are learning from her. But rather than offering language skills, Aerenson is teaching acupuncture. In February, she's temporarily shuttering her private practice to travel to
By Sara Calabro We live in a physical world. Material goods define success. Fitness is measured in miles and pounds. Love is expressed in diamonds. Yet even the richest, fittest and most enamored among us often feel a void. The stories of our lives run deeper than meets the eye,
By Sara Calabro A lot of acupuncturists were enthusiastic about the release of 9000 Needles, but perhaps none more than Atsuki Maeda. The documentary follows an American stroke victim to China, where he receives acupuncture from a team of doctors led by Shi Xue Min—Maeda’s teacher. After completing acupuncture school in Japan, Maeda participated in an exchange program that sent recent graduates to China’s renowned First Teaching Hospital of Tianjin University of Traditional Chinese Medicine. While there, he became one of the first students to get certified in Xing Nao Kai Qiao Fa (known as XNKQ), a form of stroke therapy developed by Dr. Shi. It has been Maeda’s dream ever since to expand awareness and accessibility of this powerful treatment.